WEIGHT LOSS CHALLENGE EVENT FLYER // Launched April 2011
Weight Loss Challenge Flyer
The Orange County Weight Loss Challenge was a fun, team-spirited competition in Costa Mesa, California, where participants could lose weight, win money, and compete for a Hawaiian vacation getaway. Built on a healthy, nutrition-based approach, the challenge included a free body analysis, a personal wellness coach, nutrition and exercise guidance, group support, and weekly prizes. InterVolt Development designed the promotional flyer to drive pre-registrations.
The Challenge
The organisers needed a flyer that would grab attention, get people excited about joining, and fill limited spots quickly. It had to explain the free perks, show the prizes, prove results with real participants, and make the location, start dates, and registration details easy to find.
Solution & Strategy
We designed a high-energy flyer in Photoshop with a bold red and white palette and a big, punchy headline: “You Can Be the OC’s Biggest Weight Loser!” A stack of cash and a Hawaiian sunset bring the prizes to life, while bright green “FREE” highlights and pushpin bullet points make the benefits quick to scan. A row of before photos with pounds lost, plus a group shot captioned “We Lost 916 Pounds,” adds real social proof. A red location box, clear start dates, and a large phone number and website at the bottom make pre-registering simple.
