GREEN TROLL MASCOT TRAILER LOGO // Launched June 2010
TrailerTroll Logo
TrailerTroll was an in-house InterVolt Development project that brought movie, TV, and video game trailers together in one place. Visitors could watch the latest previews, write their own reviews, and rate titles across every category, making it a one-stop destination for entertainment fans. InterVolt Development created the TrailerTroll logo and mascot to give the site a fun, memorable identity.
The Challenge
TrailerTroll, an InterVolt Development passion project, needed a logo for its new website, TrailerTroll.com. The brand had to feel playful and full of personality, stand out among big-studio entertainment sites, and instantly tell visitors this was the place to watch trailers.
Solution & Strategy
We created a mischievous green troll mascot in Photoshop, perched on top of a glossy video screen with a play button, so the logo says “trailers” and “TrailerTroll” in one image. We paired it with a bold, condensed wordmark, with “TRAILER” in lime green and “TROLL” in deep teal, and added the tongue-in-cheek tagline “Watch Trailers and You Shall Pass.” The identity is presented as an embossed 3D version, a smaller flat version for the website header, and a standalone metallic troll icon, with a colour guide for consistent use across the site and social media.
