ELECTRIC TRUCK MOBILE BILLBOARD CONCEPT // Launched September 2024
ProjectRIV Concept V1.0
ProjectRIV turns the Rivian R1T electric truck into an eye-catching billboard on wheels. By featuring business logos and branding on one of the most head-turning vehicles on the road, ProjectRIV gives companies a modern, eco-friendly way to boost visibility and build brand recognition, taking their message straight into the public eye as it travels across Canada.
The Challenge
Turning a truck into a moving billboard is more than adding stickers. The concept had to answer three questions: where on the R1T would logos get the most attention, how many could fit without crowding the design or breaking provincial vehicle and window rules, and which routes across Canada would put those brands in front of the most people.
Solution & Strategy
We mapped the R1T’s panels in Photoshop to find the most visible placements, then created mock-ups to balance the number of logos with clean, eye-catching design. We kept every placement within Canadian vehicle and visibility rules, and planned high-traffic routes through busy cities and highways to maximise exposure. A Kickstarter campaign was developed to launch the concept and bring Canadian businesses on board as early supporters.
