GLOBAL MARKET CONSULTING FIRM // Launched May 2009
PathPoint Associates Website
Pathpoint Associates is a business consulting and executive search firm that helps companies expand into the Chinese and North American markets. Its mission is to deliver world-class consulting services, from market entry strategy and outsourcing to placing senior executives in global professional services, software, and technology. InterVolt partnered with AliveMedia to design and build the company’s website.
The Challenge
Expanding into a new country is a big decision, and companies need a partner they can trust from the first impression. Pathpoint wanted a fresh, professional design that explained its solutions more clearly and showed its expertise in both the Chinese and North American markets, with a place to share the latest business news and insights.
Solution & Strategy
Working with AliveMedia, we designed a clean, corporate look in deep blues, paired with fast-moving city imagery that reflects momentum and growth. The “Leading you in the right direction” message sets a confident tone. We built the site in HTML, CSS, and JavaScript, with clear service icons for China Market Entry, Outsourcing, and North American Market Entry. A Thought Leadership section and a News Coverage feed from respected business publications build credibility, and a country selector lets international visitors find the right information quickly.
