HEADPHONE MASCOT MEDIA PLATFORM LOGO // Launched April 2009
Nulleo Media Center Logo
Nulleo Media Center was an in-house InterVolt Development platform that gave users one secure online home for all their media. Members could upload, organise, and stream their music, videos, photos, documents, and favourite YouTube clips from anywhere, and share them with friends through a built-in social network. InterVolt Development created the Nulleo logo and mascot to give the platform a friendly, memorable identity.
The Challenge
Nulleo, an InterVolt Development passion project, needed a logo for its new online media centre. The brand had to feel fun and approachable for everyday users, say “music and media” at a glance, and work everywhere from the website header and media player to member profiles and app icons.
Solution & Strategy
We created a cool, music-loving mascot in Photoshop: a glossy white character wearing headphones and blue wraparound shades, singing along to their favourite track. We paired it with a bold, rounded “nulleo” wordmark in white with blue outlines, a small “beta” tag, and the tagline “Create Your Media World.” The identity is presented as an embossed 3D display panel, a flat version for light backgrounds, and a standalone mascot icon, with a colour guide of corporate navy, vibrant cobalt, cool silver, and snow white.
