ENERGY EFFICIENCY PRODUCT WEBSITE // Launched January 2011
KVARExpress Website
KVAR Express is a California company offering power factor correction units that help homes and businesses use electricity more efficiently. According to KVAR, part of the electricity people pay for is wasted by motors in appliances and equipment. Most motors run at around 80% efficiency under a full load and lose much more at lighter loads. The KVAR unit is designed to reduce that waste, with the company citing potential savings of up to 25%.
The Challenge
Energy-saving technology can be hard to explain, and harder to trust. KVAR Express needed a website that explained how its unit works in plain terms, built credibility with homeowners and commercial clients, and made it easy for interested customers to request installation.
Solution & Strategy
We designed a fresh green and purple look in Photoshop, with a bright, eco-friendly hero image that puts KVAR’s headline savings front and centre. We then built it as a custom WordPress template in HTML and CSS. Clear sections cover the money-back guarantee, installation, and pricing, while informational pages explain warranty, testing, and specifications. Trust builders like a news feature video, customer testimonials, and a commercial client portfolio reassure visitors, and a free energy audit form keeps the next step simple for households and businesses.
