GLOBAL BUSINESS SUMMIT PROMOTIONAL FLYER // Launched August 2009
Global Services Summit Flyer
Pathpoint Associates Inc. presented the 2nd Annual Global Services Summit, held October 29 and 30, 2009, in Chongqing, China. Commissioned by the Central Government of China, Pathpoint invited North American companies to attend one of the country’s most important international services conferences. Guests received VIP benefits, a subsidised trip, and introductions to the people who could jump-start their China strategy. InterVolt Development designed a double-sided flyer to promote the summit.
The Challenge
Pathpoint needed a promotional flyer that would convince North American executives to travel across the world for a business summit. The flyer had to explain why China and Chongqing mattered, what attendees would gain, and why Pathpoint was the right partner, while still looking polished, trustworthy, and easy to read.
Solution & Strategy
We designed a professional, double-sided flyer in Photoshop using Pathpoint’s corporate blue with bright orange accents. The front leads with the event dates, a bold “Global Services Summit” headline, and attention-grabbing questions about expanding sales and lowering costs, paired with an image of boardroom chairs circling a globe. Clear sections introduce the Chongqing location and Pathpoint’s role as North American partner. The back features a striking photo of traditional Chinese architecture alongside easy-to-scan sections on why to establish operations in China, why Chongqing, why to attend, and the special benefits for Pathpoint guests. Contact details and a “Why you should attend the conference” banner keep the next step clear.
