CARBIDE CUTTING TOOL CATALOG WEBSITE // Launched April 2011
California Tool Website
California Tool and Cutter Grind has manufactured high-quality carbide cutting tools and custom carbide specials for more than two decades. By investing in skilled people, advanced technology, and the finest solid carbide materials, the company delivers precision tools built for each customer’s equipment, materials, and machining needs.
The Challenge
California Tool isn’t a catalogue company. Its strength is custom tools designed around each customer’s machines. But buyers still wanted to browse what was available before picking up the phone. The business needed a modern new version of its website with a product catalogue, while making its custom tool expertise just as clear.
Solution & Strategy
We designed a clean, industrial look in silver, grey, and blue, with a banner of polished carbide tools that shows off the craftsmanship. We built it as a custom WordPress template in HTML and CSS, with a dedicated product catalogue so customers can explore the full range of tools. Clear sections explain custom tool manufacturing and high-speed machining, including a machining video. The phone number, site search, and a “Get a Quote” link at the top make it easy for programmers and machinists to find the right tool or request a custom one.
