ORANGE COUNTY REAL ESTATE WEBSITE // Launched February 2011
Allied Residential Group Website
Allied Residential Group is a real estate company in Orange County, California, serving buyers, sellers, homeowners, and agents across communities like Newport Beach, Laguna Beach, and Corona del Mar. Whether clients are buying their first home or selling a long-time property, the team provides expert local guidance and professional home value estimates.
The Challenge
Homebuyers start their search online, and they expect to browse real listings, not just read about an agent. Allied Residential Group needed a website that showcased its homes for sale with live listing data, let visitors search by location, price, and features, and gave the team a place to share real estate news and company updates to stay top of mind.
Solution & Strategy
We designed a warm, upscale look in cream, rich brown, and bold red, with classic serif headings and a house-icon logo that reflect a trusted, established brokerage. We built it as a custom WordPress theme in HTML and CSS with IDX integration, so live listings appear right on the site. A large featured-property showcase and a “Find Your Future Home” search let visitors filter by neighbourhood, home type, price, bedrooms, and bathrooms. “Fresh on the Market” listings, a news and events blog, testimonials, and a home value estimate offer keep buyers and sellers engaged. Footer links to each Orange County community help visitors explore local areas.
