ALL-INCLUSIVE VACATION BOOKING WEBSITE // Launched May 2012
All Inclusive Vacations Website
AllInclusiveVacations.ca was a 100% Canadian-owned and operated travel site specialising in all-inclusive getaways. Working with major Canadian tour operators, including Sunwing Vacations, Nolitours, Air Transat Holidays, and Sunquest, it offered departures from cities across Canada, including Toronto, Vancouver, and Montreal. Destinations included Cuba, the Dominican Republic, Mexico, Jamaica, and beyond.
The Challenge
Netholidays.ca, a client we built several websites for, wanted to reach more travellers and drive more sales. The strategy was a network of keyword-focused sister sites, each built around a popular search term. AllInclusiveVacations.ca was built for one of the most searched terms in Canadian travel, so it needed to stand out from its sister sites, showcase deals by destination, and let visitors search and book all-inclusive packages right on the site.
Solution & Strategy
We created a playful palm-tree logo with colourful lettering and designed a vibrant site with rainbow navigation tabs and a sun-soaked beach hero that captures the all-inclusive feeling. We built it as a custom WordPress template in HTML and CSS and integrated a travel booking API to power live searches and bookings. A vacation package search sits in the hero, a sidebar menu links to deals for Cuba, the Dominican Republic, Mexico, Jamaica, Aruba, and more, and a colour-coded deals grid shows prices at a glance. The TICO badge, a newsletter sign-up, a travel blog, and a prominent toll-free number build trust and keep travellers coming back.
